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shoppingsmycardio: i would love to know how you and your partner came up with the concept for this store - i don't think there's anything else like it out there. can you tell me a little about how you decide what makes it onto the shelves, and what the overall concept/inspiration is?a huge, huge thank you to billie and tootie for taking the time to chat with us.reform school: Basically the concept came from our love of several different things...handmade contemporary crafts, sustainable design and independent art and artists. We thought they fused well together and they were all related on some level. Our focus is obviously one of reused or recycled materials. Simply, what makes it onto our shelves are items we find unique and that we would enjoy in our own homes or lives. As partners, we're always bouncing product ideas off one another and most of the time we're on the same page. However, if one feels really strongly about something and the other may not be so into it...we trust eachothers instinct to at least give it a shot. So far this has worked out really well for us.
SMC: do you buy one of everything you stock? i'm not sure i'd be able to stop myself!
RS: We've learned to control ourselves a bit on ordering but still have a way to go. It's definitely a huge perk.
SMC: what are your top 3 favorite items on the site right now?
RS: Always the Student of the Month. It's just very personal to us. It means alot to us that these artists are willing to create something exclusively for ReForm School. We both love the Ayumi Horie pottery, Yu-i Chen scarves, We Are So Good Together print, and of course the Treeblock Treehouse and building blocks for kids. Okay, okay,...so that more than three, but really...we could keep going on and on!SMC: are there any areas of the site you'd like to expand on in the near future?
RS: Yes, we plan to add bigger items such furniture and it's always a thrill to discover up and coming artists whose work hasn't been seen anywhere else. (Such as Yu-i Chen.....she's unbelievable!) We're constantly working on more exclusives with different artists and companies.SMC: i absolutely love the 'student of the month' series - can you tell us a little about how that came into being? any artists you're working with that you could give us a sneak preview of?
RS: Obviously when you open up a shop, you want to offer something different and origianal and we are always looking for ways to work more closely with our favorite artists. The Student of the Month is a great way to keep customers interested and it certainly keep us on our tippy toes constantly seeking new artists and product for each month. Look for new work by Alyson Fox, Hammerpress, K-Studio and many more in the coming months.SMC: normally, i'd ask about your favorite, no-fail outfit. but i'd actually like to know about your favorite, no-fail home decor tips. any words of wisdom for those of us who are desperately trying to make our homes as cool as reform school?
RS: Personally we rely on flea markets, thrifting...and the best...curbside giveaways! Any product from ReForm School would fit well with any decor Just like clothing...always invest in quality pieces. We always ask ourselves...is this something we'll like 5-10 years from now. It's a great way to practice sustainability.
sara l., who said "Since we are really trying to become a more "Green" family, I would have to say I would LOVE the totes! I don't have any reuseable bags yet...So these would be GREAT!"apparently, your first name had to begin with an "s" to win this one. (totally kidding...random drawing, as always. please do not send hate mail if your first name begins with a letter other than "s".)
sarah h., who said "How cool! I'd pick the support T-shirt because it looks bad ass and is for a good cause. Plus, I'm already stocked on totes and I look horrible in yellow."
and savannah s., who said "I love the color and message of the Breathe shirt, but I'd definitely pick the shoppers. The messages are so much more creative than the usual 'I'm not a plastic bag' sayings and I think I could generate so much more interest in the web-site with bags I can use everyday!"
We've added a layer of fig jam made with Black Mission figs, 10 year old tawny port, honey, orange zest and a little ginger to our Classic brownie for a rich, finger licking treat.there is just literally no part of that sentence i don't adore. and that's only one of their flavors...don't even get me started on the caramel sea salt.
A shopaholic's travels through the dangerous world of fashion - one trend at a time.